As an adviser with over 30 years in the industry and part of the previous Plus4 and new IFAA network, I can confidently say that being part of IFAA (Independent Financial Advisers Association Ltd.) has been a game-changer for my business and professional growth.
What sets IFAA apart is its commitment to true independence. In an environment where product and provider influence can often cloud advice, being part of an adviser-owned association ensures that we, as members, are in control of our direction and can stand behind the impartiality of the advice we give our clients. This is critical in today's world, where clients value transparency and integrity more than ever.
Beyond the business benefits, it's the people who make IFAA truly special. The camaraderie and collaboration among members are second to none. Whether it’s sharing ideas, navigating complex client situations, or simply having a sounding board, the depth of experience in the room is invaluable. IFAA fosters an environment where we lift each other up and collectively aim to raise the bar for independent advice across New Zealand.
The annual conference is always a standout. It's not just a chance to learn from some of the best in the business but also an opportunity to reconnect with peers, challenge our thinking, and have a few laughs along the way. It’s a reminder of the power of community in what can otherwise be a solitary profession.
I’d also like to acknowledge Peter Standish, our Group Manager, whose leadership and industry knowledge keep us sharp and relevant. And of course, MaryAnne, who is simply the best operations person you could hope for—always efficient, supportive, and one step ahead, ensuring everything runs smoothly behind the scenes.
For anyone considering joining IFAA, I would say this: if you value independence, want to surround yourself with experienced, like-minded professionals, and believe in always striving to do the right thing by your clients, then this is the right place for you.
Grant Maddison
Adviser
Maddison Financial Services
